Our Bright ideas

You’re already electrifying your life—you just haven’t noticed.

You don’t need an EV to join the electrification movement. Your cordless drill beat you to it.

Why those who most need solar get priced out

And how "patient green capital" could help.

Solar net metering, explained at three levels of complexity

Because not everyone needs the deep dive (but some of us want it).

Solar has a chain link fence problem

Why we need solar that’s not just functional, but beautiful.

Beyond electricity: why solar panels need to do more than just provide power

An affordable solar carport puts the spotlight on multi-functional solar — why is solar just solar-ing and nothing else?